Franziska had been working in teams across multiple countries and continents since 2007 and in different organisational and leading roles, always with the aim to increase productivity, efficiency and communication between the different parties involved.
Originally coming from a film production and property management background, she worked for over a decade alongside Canadian performer, label owner and music producer Richie Hawtin. 2007-2011 she helped put Hawtin’s music label Minus Multimedia GmbH, a German branch of the Canadian music label “Minus Records”, on its feet, opened their international webshop, looked after much of Hawtin’s PR and online profiles, and spearheaded the Plastikman Live world tour as Project Coordinator and Tour Manager.
2011 she coordinated the European leg of Skrillex’ Mothership bus tour, was Assistant to Show Operations at two international large-scale events for software giant SAP, ran the indie music label Items & Things, and managed US/Canadian electronic music artists Magda, Marc Houle and Troy Pierce.
2012 she solely coordinated and tour managed the first ever CNTRL bus tour, touring North American colleges with some of the biggest names in electronic music. The 21-day tour stopped in 17 cities and comprised two tour busses, 19 crew members, a rotating roster of artists and two events (a college lecture and a club event) per destination.
End of 2013 Richie Hawtin and his manager and IMS/Bestival co-founder Ben Turner invited her to form the Extend Artist Agency GmbH and work on all Hawtin events and bookings worldwide, cooperating with David Levy at WME London, UK and Paul Morris at Paradigm in NYC, US. As managing partner of Extend Artists she worked with and learnt from some of the most influential figures in electronic music.
In April 2017 she decided to close the agency and follow her passion to become a yoga teacher, nutritionist and coach for mental & physical wellbeing. Through her programs she helps industry leaders to change negative mind sets and destructive behaviours, make better lifestyle choices and have more control over their health and state of mind.
Remote work as well as team efficiency and collaboration have always been on the forefront of all of Franziska’s work. In 2020 she takes her understanding and experience in business management and administration, plus the private coaching to the next level and is now working in the field of change management and as remote performance consultant.
Languages are fluent English and German.
90mins lecture “On Being Healthy”, pres. by Kickstarter and Shesaid.so, at Factory Berlin (Sep 2019)
Speaker at The Venue Berlin 04/2019, Panel on “Digitization & Mental Health”
Speaker at ADE 2016, Panel “AFEM presents: Protect the Dance Floor”
Speaker at Take Note 2016, Panel on Women in the Music Industry