Originally coming from a film production and real estate background, Franziska had worked alongside Canadian performer, label owner and music producer Richie Hawtin since 2007, when his label “Minus Records” moved to Berlin. 2007-2011 she helped put the new company on its feet, opened their webshop, looked after much of Hawtin’s PR and online profiles, and spearheaded the Plastikman Live world tour as Project Manager and Tour Manager.
2011 she advanced part of Skrillex’ Mothership bus tour, was Assistant to Show Operations at two large-scale events for software giant SAP, ran the indie music label Items & Things, and managed electronic music acts Magda, Marc Houle and Troy Pierce.
2012 she solely advanced and tour managed the first ever CNTRL bus tour, touring North American colleges with some of the biggest names in electronic music. The 21-day tour stopped in 17 cities and comprised two tour busses, 19 crew members, a rotating roster of artists and two events (a college lecture and a club event) per destination.
End of 2013 Richie Hawtin and his manager and IMS/Bestival co-founder Ben Turner invited her to form the Extend Artist Agency GmbH and work on all Hawtin events and bookings worldwide, cooperating with David Levy at WME and Paul Morris at Paradigm. As managing partner of Extend Artists she worked with and learnt from some of the most influential figures in electronic music.
In April 2017 she decided to close the agency and follow her passion to become a yoga teacher, nutritionist and coach for mental & physical wellbeing. Through her programs she now helps industry leaders to change negative mind sets and destructive behaviours, make better lifestyle choices and have more control over their health and state of mind.
Besides that she continues to work freelance in event production and artist relations.
Languages are fluent English and German.
90mins lecture “On Being Healthy”, presented by Kickstarter and Shesaid.so, at Factory Berlin (Sep 2019)
Speaker at The Venue Berlin 04/2019, Panel on “Digitization & Mental Health”
Speaker at ADE 2016, Panel “AFEM presents: Protect the Dance Floor”
Speaker at Take Note 2016, Panel on Women in the Music Industry