Jan – Sep 2012 | Marc Houle, Magda, Troy Pierce

2012 Highlights: Grew artist demand with increased fees and major festival bookings, following their departure from Minus label in 2011.

Key Responsibilities

• Artist Development: Crafted annual market strategy and target plans for music conferences and online panels.

• Press & Promotion: Managed press inquiries, nurtured PR relationships, organized content distribution, and maintained press clippings.

• Event PR: Coordinated pre-event, during-event, and post-event PR activities, including press kits, interviews, and content promotion.

• Content Management: Developed artist press kits, updated online profiles, and managed a content database for promotional use.

• Research: Explored new marketing strategies, cross-promotion opportunities, and potential sponsorships.