Franziska Eichler

Event & Artist Services

Senior Brand Manager (EAF)

2022-11-04T19:56:29+01:00

Dec 2019 – Mar 2020 at Enter Art Foundation, Berlin (DE)

EAF is a non-profit financed entirely through sponsors, with exhibitions around Europe. They support emerging and promising talent of contemporary art, provide free exhibition spaces to artists, with artists receiving 100 % of all sales.

Responsibilities included:

  • restruct content database / archive
  • streamline marketing materials (images & text)
  • streamline brand representation […]

Managing Partner (Extend Artists)

2022-11-13T00:06:27+01:00

Sep 2014 – April 2017 | Extend Artist Agency GmbH, Berlin (DE)

I was in charge of the GmbH business management such as accounting preparation, staff management, and correspondence with the tax consultants, notary, bank etc. I also kept a freelance network for artwork, video, sound, lights etc.

At the start of the position I developed and implemented (both on Google Sheets)

  • A […]

Booking Agent (Richie Hawtin)

2022-11-13T00:03:55+01:00

Nov 2013 – April 2017 | EM3 Inc. (CAN) and Extend Artists (DE)

Artists: Richie Hawtin, Hito, Fabio Florido, Carlo Ruetz.
Event Brands: ENTER.Experience, ENTER.Sake, PLAYdifferently, Minus Label Showcases.

  • Analysed different markets needs and developed strategies to grow the artist’s brand in each market in a sustainable way, leading to increased demand and therefore higher value (fees).
  • Communicated with promoters, fans and […]

Label Manager (Items & Things)

2022-11-28T19:45:50+01:00

Jan – Sep 2012 | Chojnacka, Houle, Pierce GBR

Label: Items & Things (music label of electronic music artists Magda, Marc Houle, Troy Pierce)

Responsibilities included:

  • Building of the music label
  • Business administration (accounting, bookkeeping, GbR contract, artist contracts)
  • Regular music releases (digital & analog) including artwork mastering, promotion, sales
  • Establishment of a publishing company
  • Coordination & promotion of label events
  • Label […]

Press & PR Manager (Richie Hawtin)

2022-11-13T00:09:00+01:00

April 2009 – April 2011 | EM3 Inc. (Canada)

Artist: Richie Hawtin

In 2009, when social media started to take off, I managed to get hold of Richie Hawtin’s Facebook and Soundcloud accounts for him (then owned by fans with a few thousand likes) and took on the role as Press Representative and Social Media Administrator:

  • arranged photo shoots, interviews and press […]

Product Manager (Minus)

2022-11-04T13:03:27+01:00

April 2007 – April 2009 | Minus Multimedia GmbH, Berlin (DE)

  • Set up the m-nus.com web shop
  • Added and updated merch items in the CMS
  • Developed & implemented new merchandise ideas
  • Developed advertising and sales strategies
  • Trained new employees
  • Overlooked merch delivery and inventory
  • Handled logistics and sales during events
  • Accounting and inventory
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