I make complex things work.
Senior Project Manager based in Berlin. 20 years of experience.
Let's talkI work with agency teams on event production, from planning in advance to leading on site.
AI setups for people who make things happen.
Selected work
SAP Go-to-Market Kick-Off
Corporate conference 路 CCH Hamburg
TikTok #ForYouFest
Creator summit + evening event 路 660 guests
Lenovo Innovation World 2026
Show calling 路 IFA press conference, Berlin
Miele Partner Days
Multi-day B2B 路 1,100 guests 路 Switzerland
Mercedes-Benz Product Forum
Driving experience 路 28 cars 路 international guests
Nexus Deutschland: Conference Hotel
Venue sourcing 路 4 years running
eBay Top Seller Event
B2B event 路 Spindler & Klatt Berlin
100 Jahre Flughafen Tempelhof
100-hour cultural event 路 show direction main hall
Agency collaborations
Project management
I take on full projects that run across several months, either overseeing the whole process or leading a defined workstream. This can include venue, technical production, catering, set building, signage, speaker and artist management, travel and hotels, hospitality and guest management - alongside timelines, budgets, vendors and stakeholder communication.
It also covers marketing campaign management, new software introductions and process revamps - most recently rolling out Asana across a 160-person team at Native Instruments, including workflow design and hands-on training.
On-site lead 路 show direction
On site, I oversee vendor coordination, guest management or show operations, depending on the assignment. My work includes show direction, show calling, stage management and speaker coordination at corporate events, conferences, award ceremonies, festivals, and brand activations. Agencies and companies bring me in when they need someone who can step in at any stage, take ownership, and make it work.
Conference hotel search
For companies planning multi-day conferences and meetings, I handle the hotel search from brief to signed contract. I evaluate venues as a producer, not a travel agent - I take your planned programme, check it against what each hotel can actually execute, and give you comparable offers to choose from. Fixed mandate fee. No hotel affiliations.
About me
I bring structure and clarity to fast-paced, complex environments. AI is the newest layer.
Franziska Eichler. Senior project manager in Berlin. 20 years of experience across different industries and roles: artist management, booking, touring, music labels, film production, marketing, corporate events, and agency projects.
My background in film, music and events
My path started in film production - working on set in the camera department as a clapper loader and 1st camera assistant (focus puller) on TV films and series produced for German broadcasters including ARD, ZDF, and SAT.1. From there, I spent a decade at the heart of the international electronic music industry - first as Richie Hawtin鈥檚 sole project manager and tour director, running world tours across Coachella, Sonar, and Creamfields, then as co-founder of Extend Artist Agency GmbH, managing his worldwide bookings alongside WME and Paradigm - before moving into corporate events and project management.
Today, I deliver projects for brands like SAP, Miele, and TikTok. In my AI consulting, I help freelancers and small teams to build AI setups around the tools and processes they already use, and learn to use them for everyday work. It鈥檚 the kind of work I love most: building structures that help people work better.
Qualifications
- Bachelor Professional of Business (CCI)
- Certified Change Manager (IHK)
- Scrum Master (PSM I)
- Vocational trainer qualification (AEVO)
- Master Business with AI (MBAI庐 Plus, Leaders of AI)
Get in touch
Whether you need an on-site lead, project manager, event producer, or help finding the right conference hotel - I鈥檇 love to hear from you.
What others say
"Franzie has a reputation for finding a way to make things work, for eagerly learning new skills to advance her projects, and for her general tenacity. She is used to working in highly stressful situations, can adjust to last minute changes, and is the first person I would hire as a co-founder, operations manager, or project manager."
Helen Stange
Former Operations Manager, Minus Inc.
"I've had the privilege of working with Franziska for over 10 years across flagship events, creative campaigns, and artist relations at Native Instruments. What sets her apart is her ability to connect on a personal level - she always adapts her communication to hit the right tone, whether engaging with a tour manager, a top-tier DJ, or a tech CEO. Her track record, combined with her unique blend of professional rigor and personal touch, makes her an ideal collaborator in any setting."
Jonas Sudendorf
Former Senior Director, Go-To-Market, Native Instruments