I make complex things work.
Senior Project Manager & Execution Expert.
Events, operations, processes - 20 years experience. Based in Berlin.
I bring structure and clarity to fast-moving environments - whether I’m stepping into an ongoing production or building workflows from scratch.
AI setups for people who make things happen.
Selected Work
SAP Go-to-Market Kick-Off
Corporate conference · CCH Hamburg
TikTok #ForYouFest
Creator summit + evening event · 660 guests
eBay Top Seller Event
B2B event · Spindler & Klatt Berlin
Miele Partner Days
Multi-day B2B · 1,100 guests · Switzerland
Mercedes-Benz Product Forum
Driving experience · 28 cars · international guests
Native Instruments: Asana Rollout
Tool implementation · 160-person team
Nexus Deutschland: Conference Hotel
Venue sourcing · 4 years running
100 Jahre Flughafen Tempelhof
100-hour cultural event · show direction main hall
Trusted by
Commissioned by leading agencies including insglück, Das Kartell, Wunderland, We Are Makers, and zwzw agency.
Project management
I take on full projects that run across several months, either overseeing the whole process or leading a defined workstream. This can include venue, technical production, catering, set building, signage, speaker and artist management, travel and hotels, hospitality and guest management - alongside timelines, budgets, vendors and stakeholder communication.
It also covers marketing campaign management, new software introductions and process revamps - most recently rolling out Asana across a 160-person team at Native Instruments, including workflow design and hands-on training.
On-site & show direction
On-site I take the lead: show director, show caller, stage manager, speaker and guest coordination, vendor management. I run operations and direct the show at corporate events, conferences, award ceremonies, festivals, and brand activations. Agencies and companies bring me in when they need someone who can step in at any stage, take ownership, and make it work.
Conference hotel search
For companies planning multi-day conferences and meetings, I handle the hotel search from brief to signed contract. I evaluate venues as a producer, not a travel agent - I take your planned programme, check it against what each hotel can actually execute, and give you comparable offers to choose from. Fixed mandate fee. No hotel affiliations.
With 20 years in event production, touring, and project management, I’ve built a career on making complex things work - reliably, calmly, and with attention to detail.
My path started in film production - working on set in the camera department as a clapper loader and first assistant on TV films and series produced for German broadcasters including ARD, ZDF, and SAT.1. From there, I spent a decade at the heart of the international electronic music industry - first as Richie Hawtin’s sole project manager and tour director, running world tours across Coachella, Sonar, and Creamfields, then as co-founder of Extend Artist Agency GmbH, managing his worldwide bookings alongside WME and Paradigm - before moving into corporate events and project management.
Today, I deliver projects for brands like SAP, Miele, and TikTok. Most recently, I led the implementation of Asana at Native Instruments, designing workflows and training a 160-person team on cross-functional collaboration. It’s the kind of work I love most: building structures that help teams work better.
I hold a Bachelor Professional of Business (CCI) and am a certified Change Manager, Scrum Master, and AEVO Trainer - always looking for smarter ways to work.
Across all my work, two things stay constant: I stay calm when things get complicated. I build structure where others see chaos.
Whether you need a project manager, event producer, show director, or help finding the right conference hotel - I’d love to hear from you.
"Franzie has a reputation for finding a way to make things work, for eagerly learning new skills to advance her projects, and for her general tenacity. She is used to working in highly stressful situations, can adjust to last minute changes, and is the first person I would hire as a co-founder, operations manager, or project manager."
Helen Stange
Former Operations Manager, Minus Inc.
"I've had the privilege of working with Franziska for over 10 years across flagship events, creative campaigns, and artist relations at Native Instruments. What sets her apart is her ability to connect on a personal level - she always adapts her communication to hit the right tone, whether engaging with a tour manager, a top-tier DJ, or a tech CEO. Her track record, combined with her unique blend of professional rigor and personal touch, makes her an ideal collaborator in any setting."
Jonas Sudendorf
Former Senior Director, Go-To-Market, Native Instruments