Jan – Sep 2012 | Marc Houle, Magda, Troy Pierce

All three artists were able sustain and even grow their demand in 2012, with increasing fees and bookings on major festivals, despite their break-off from the influental Minus label in 2011.

Work included:

Artist Development

• annual strategy plan of the markets the artist should play and how to get there
• annual target plan of music conferences, online panels and other contributions to the market

Press & Promotion

• manage press requests
• nurse relationships with PR agent, pitch PR ideas
• chase up & file clippings
• chase up and publish regular mixes, podcasts, charts

Event PR

• Before events: connect the artist’s PR with the event’s PR, send press kit to promoter, set up interviews.
• At the event: connect with photographers to collected photos afterwards.
• After the event: collect documentation from promoters, cross-promote content.

Content Management (bio, live & press photos, releases & remixes, live recordings, flyers, press clippings)

• develop & regularly update artist press kits
• update artist profiles (photos, bio) in top Google hits and own website
• database: archive content to be used for further promotion

Research

• improve cross-promotion between artist PR, label and booking
• new ways of marketing / online promotion
• sponsorship possibilities for gear, clothing, accessories