Artist Manager (Magda, Marc Houle, Troy Pierce)

Jan – Sep 2012 | Marc Houle, Magda, Troy Pierce

2012 Highlights: Grew artist demand with increased fees and major festival bookings, following their departure from Minus label in 2011.

Key Responsibilities

  • Artist Development: Crafted annual market strategy and target plans for music conferences and online panels.
  • Press & Promotion: Managed press inquiries, nurtured PR relationships, organized content distribution, and maintained press clippings.
  • Event PR: Coordinated pre-event, during-event, and post-event PR activities, including press kits, interviews, and content promotion.
  • Content Management: Developed artist press kits, updated online profiles, and managed a content database for promotional use.
  • Research: Explored new marketing strategies, cross-promotion opportunities, and potential sponsorships.

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