Client:Wunderland Location: Miele Experience Center Spreitenbach, CH Position: Event Manager
I just returned from a 17-day project in Switzerland 🇨🇭 at the Miele Experience Center in Spreitenbach, working with the Wunderland agency – one of my favorites 🥰.
As an East German refugee who moved to Bavaria in 1989, Miele always symbolized success. I felt nostalgic a few times and am very grateful for the opportunity to have run the „World of Laundry“ showroom during their Miele Partner Days.
About Miele Partner Days:
No present without a past, no future without a present. ‘Milestones for the present!’ was the motto of the Miele Partner Days 2024 in occasion of the 125th anniversary year.
1100 guests were invited to the Experience Centre in Spreitenbach near Zurich for the second Miele Partner Days. Innovations and world firsts were presented at 15 events over a period of 8 days. A fascinating, entertainig and varied journey through the world of Miele.
Wunderland had both the creative lead and overall responsibily for execution of the event.
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