Nov 2013 – April 2017 | EM3 Inc. (CAN) and Extend Artists (DE)
Artists: Richie Hawtin, Hito, Fabio Florido, Carlo Ruetz. Event Brands: ENTER.Experience, ENTER.Sake, PLAYdifferently, Minus Label Showcases.
Analysed different markets needs and developed strategies to grow the artist’s brand in each market in a sustainable way, leading to increased demand and therefore higher value (fees).
Communicated with promoters, fans and team to gather feedback and nurther relationships.
In cooperation with the large booking agencies AM Only (Americas) and WME (rest of the world), as well as the partner agencies Daze (Italy) and B4 Bookings (Spain), I represented the interests of the artist during the booking processes and ensured that every performance is optimally used for the artist to realize his ideas.
Responsibilities included determining production formats, negotiating deals and additional agreements, assigning and coordinating the team, directing and monitoring the logistics manager and working closely with production managers, promoters and event organizers. Further I developed and introduced a cost and revenue analysis tool on Excel, which I conducted before it was passed on to accounting.
After the foundation of our agency Extend Artists in 2014 I continued the tasks as Richie Hawtin’s booking agent and overlooked the booking processes of three further artists on the roster. I also handled the talent booking and event coordination of Richie Hawtin’s various branded showcases (Minus, PLAYdifferently, ENTER.Sake) and the 2nd CNTRL Tour in 2015.