In 2009, when social media started to take off, I managed to get hold of Richie Hawtin’s Facebook and Soundcloud accounts for him (then owned by fans with a few thousand likes) and took on the role as Press Representative and Social Media Administrator:
arranged photo shoots, interviews and press releases
managed the artist’s promotional contents (photos, videos, mixes etc.)
updated the artist’s profiles throughout the web
developed promotional strategies
posting on social media
Today the FB page has over 1.3 million likes, Soundcloud 392k followers.
Further I was involved in his overall representation, working closely with several press agents.