Franziska Eichler

April 2009 – April 2011 | EM3 Inc. (Canada)

Artist: Richie Hawtin

In 2009, when social media started to take off, I managed to get hold of Richie Hawtin’s Facebook and Soundcloud accounts for him (then owned by fans with a few thousand likes) and took on the role as Press Representative and Social Media Administrator:

• arranged photo shoots, interviews and press releases
• managed the artist’s promotional contents (photos, videos, mixes etc.)
• updated the artist’s profiles throughout the web
• developed promotional strategies
• posting on social media

Today the FB page has over 1.3 million likes, Soundcloud 392k followers.

Further I was involved in his overall representation, working closely with several press agents.