April 2023 | TikTok #ForYouFest

Client: Das Kartell GmbH
Location: Atelier & Prince Charles, Berlin
Role: Event Manager

Event Overview

The #ForYouFest, organized by Das Kartell GmbH for TikTok, featured a daytime creator summit at Atelier Berlin with 160 top creators. The summit included keynotes and panel discussions with Germany’s top creators. The evening event at Prince Charles was a grand celebration with 500 special guests and partners, highlighted by a sparkly black carpet, TikTok-themed creation corners, a Späti, and live concerts and DJs.

Responsibilities

Conference:

• Orchestrated and managed keynotes, panels, and all conference aspects.
• Managed branding, security, and hostess staff briefing.
• Coordinated speakers, content, and schedule fine-tuning.
• Supervised additional elements like juice bar, coffee station with logo printer, welcome shots, and catering.

Evening Event:

• Supported guest management for an event with 500 guests, including celebrities.
• Coordinated ground transportation logistics in collaboration with Mercedes Benz.
• Managed Hazel Thomas Hörerlebnis Podcast booth, broadcast live from the black carpet.