Production Manager & Show Director (Euronics)


Feb 2033 | Euronics Germany
Client: We Are Makers GmbH
Palais, Messegelände Berlin

For Germany’s electronics retailer Euronics the We Are Makers team produced “Casino Royal”, a dinner event for 1,500 employees and business partners visiting the Euronics tech summit.

For the event we turned the Palais venue into a casino with multi-course catering / buffet, a stage show with several live music […]

Artist Relations Manager (Native Instruments)


Since May 2021

As Artist Relations Manager for Native Instruments’ TRAKTOR product line I’m responsible for keeping the artists happy in their relationship with NI, building good relationships and an open channel of communication with the artists endorsing our products.

I would also find new marketing opportunities and introduce our products to artists who have previously used other technologies and […]

Show Director: Conference (BerlinPhotoWeek)


September 2022 | Arena Berlin, DE

In September 2022, BERLINPHOTOWEEK presented the best the world of photography had to offer: various workshops and inspiring talks, parts of the Game Over exhibition by artist collective XI Design, and the XXL “Being Human” images by Bobby Sager were among the highlights of this year’s BPW.

The world-renowned photo agency Magnum […]

Bachelor Professional of Business (CCI)


Aug 2021 | IHK Berlin, DE

In 2020/2021, while the pandemic forced the events industry into lock-down, I completed my degree as Bachelor Professional of Business (CCI) with the chamber of industry and commerce (IHK).

Qualifications include:

Economics qualifications

  • Economics and business administration
  • Accounting
  • Law and taxes
  • Corporate management

Business qualifications

  • Business management
  • Investment, financing, management accounting and controlling
  • Logistics
  • Marketing and sales
  • Leadership and cooperation

About the Bachelor […]

Show Director: Live Stream (APPLAUS 2021 Awards)


June 2021 | Säälchen @ Holzmarkt Berlin, DE
Client: Easy Peasy Makers Club

During the pandemic the APPLAUS 2021 awards show had to be transferred from the usual physical event into a live streaming experience without public audience.

My client Easy Peasy Makers Club developed and produced the entire awards show in close coordination with the organisers at Initiative Musik. […]

Head of Event Department (Fish Club)


Jan – April 2020 | Fish Club GmbH, Berlin (DE)

• Built and introduced a shared booking tracking sheet to be able to have all details and requirements of the events in one place, see their status and what still needs to be done (incl. payment tracking).

• Introduced a new workflow for staff to be able to work together on incoming […]

Senior Brand Manager (EAF)


Dec 2019 – Mar 2020 at Enter Art Foundation, Berlin (DE)

EAF is a non-profit financed entirely through sponsors, with exhibitions around Europe. They support emerging and promising talent of contemporary art, provide free exhibition spaces to artists, with artists receiving 100 % of all sales.

Responsibilities included:

  • restruct content database / archive
  • streamline marketing materials (images & text)
  • streamline brand representation […]

Artist Liaison (International Music Awards)


Nov 2019 | Verti Music Hall, Berlin (DE)
Client: Pacific Entertainment Media GmbH

For the IMA 2019 live streaming event I was responsible for moderator & singer Billy Porter as well as the international superstar singer Sting, and their crews.

I was brought on board to coordinate and fine-tune the artists’ schedules, and look after them as their artist host throughout […]

Artist Shuttle Driver (30 Years Fall of the Berlin Wall)


November 2019 | Berlin, DE

The Berlin Festival Week November 4–10, 2019 marked the 30th anniversary of the Peaceful Revolution and the fall of the Berlin Wall: the capital city was transformed into a large open-air exhibition and event location.

In over two hundred events at seven original sites of the Peaceful Revolution, visitors were invited to learn, remember, debate […]

Lectures (Lift Yourself Retreats)


Oct 2019 | Fair Oak Farm, UK

Lectures on “Diet & Nutrition” and “How the Mind Works”

Lift Yourself Retreats offer a safe, non-judgmental space for both men and women to learn the basic principles of yoga, meditation, pranayama and healthy eating in beautiful locations, away from the hustle and bustle of their hectic daily lives.

Event Producer: Workshop (StudioNOW)


Sep 2019 | VAI Campus Stuttgart-Vaihingen (DE)
Client: StudioNOW GmbH

I produced a private 16-persons workshop for the Consus Real Estate AG to introduce their VAI Campus project to a neighboring facility.

The workshop was held in the upper floor of the vacant building, and besides other things I selected and rented the furniture, decoration, breakfast & lunch catering, beverages, helping hands, power […]

Production Manager (TOA Tech Open Air)


June – July 2019 | TOA Tech Open Air, Berlin (DE)

As one of three production managers at TOA 2018, I produced several TOA activities:

  • Beach pavilion with pedal boat rental (Google For Startups)
  • 3-room exhibition area for new VR technology (Panasonic)
  • On-site live podcast series (SamsungNext)
  • Several event cars in the outdoor area (RedBull)
  • 3D installation (MONOM)
  • TOA Night (separat […]

Stage Manager (Time Warp Festival)


April 2019 | Cosmopop GmbH
Mannheim, Germany

Cosmopop are one of Germany’s leading festival producers for electronic music, known for their high standards in event production and hospitality.

As stage manager at Cosmopop’s Time Warp Festival I was in charge of the second main stage, making sure that everything went smooth and as planned, and that the artists were happy and cared for. […]

Artist Liaison (Connect Festival)


October 2018 | Awakenings & Cosmopop GmbH
Düsseldorf, DE

Cosmopop are one of Germany’s leading festival producers for electronic music, known for their high standards in event production and hospitality. Awakenings is a leading festival producer in the Netherlands with similar standards.

For the first edition of their co-production “Connect” I was in charge of the artist help desk at the Sheraton airport […]

Artist Liaison (Sonus Festival)


August 2018 | Cosmopop GmbH
Zadar (Croatia)

Cosmopop are one of Germany’s leading festival producers for electronic music, known for their high standards in event production and hospitality.

For Cosmopop’s Croatian co-production “Sonus Festival” it was my responsibility to collect all flight data and transportation requirements and work with the local transportation team to make sure the artists’ expectations were being met. The […]

Artist Shuttle Management (Love Family Park)


July 2018 | Cosmopop GmbH
Rüsselsheim (DE)

Cosmopop are one of Germany’s leading festival producers for electronic music, known for their high standards in event production and hospitality.

For their flagship event “Love Family Park” I was hired to handle all ground transportation for artists and their teams.

I collected flight data of 26 artists and their travel party, organised the rental and return […]

Event Producer: DJ Workshop (Native Instruments)


May 2018 | Native Instruments, Berlin (DE)

Native Instruments asked me to produce a 3-hour DJ workshop in their Berlin co-working and events space for about 30 tech fans, hosted by the DJ und music producer Ean Golden.

In coordination with the artist, the local events space manager, and the marketing department who had published the event, I ensured that the […]

Artist Shuttle Management (Time Warp)


April 2018 | Cosmopop GmbH
Mannheim (DE)

Cosmopop are one of Germany’s leading festival producers for electronic music, known for their high standards in event production and hospitality.

For their flagship events “Time Warp” I was hired to handle all ground transportation for artists and their teams.

I collected flight data of approx. 300 people, organised the rental and return of all cars, hired […]

300 hrs Yoga Teacher Training (Jivamukti)


300 hrs Jivamukti Yoga Teacher Training
facilitated by Sharon Gannon (co-founder of Jivamukti Yoga), Yogeswari, Moritz Ulrich
at Govardhan Eco Village, Maharashtra, India (2018)

Jivamukti Yoga has been an innovator in yoga for the last 30 years. From raising the bar for yoga teacher training standards with 300-hour and 800-hour programs, to making yoga “cool and […]

Event Producer: Dinners (Native Instruments)


Dec 2017, April 2018 | Native Instruments, Berlin (DE)

In 2017/2018 I produced several private dinners for the Berlin tech company Native Instruments in their co-working & event space at the Berlin headquarters.

For these dinners Native Instruments would invite industry leaders in a private dinner setting to exchange thoughts and ideas on the latest trends and challenges.

I drafted a concept for […]

500 hrs Yoga Teacher Training (multi-style)


200 hrs & 300 hrs multi-style Yoga Teacher Training
facilitated by Mahinder Prasad (founder of Mahi Yoga)
at Mahi Power Yoga, Dharamsala, India (2017)

Styles: Hatha, Vinyasa, Asthanga, Therapeutic, Iyengar

Mahi Yoga Centre is a registered yoga school under the Government of India and has certification from Yoga Alliance USA, ensuring that students who come […]

Panelist “Diversity and equality in music”


Nov 2016 | Take Note Educational Music Conference, London (UK)

Panel: Diversity and equality in music.
Take Note would like to shine a light on the subject of diversity in the music industry, something it is vital to form an opinion as well as understand the challenges it brings. This panel will discuss how much of an issue it is, […]

Panelist “Protect The Dance Floor”


Oct 2016 | Felix Meritis, Amsterdam Dance Event (NL)

Panel: AFEM presents: Protect The Dance Floor
..the challenges of maintaining a vibrant night-time industry.

Franzie Eichler, partner at Extend Artists (DE)
Hans Hess, promoter at The Egg, London (GB)
Mirik Milan, Night Mayor of Amsterdam (NL)
Alan Miller, Chairman NTIA (GB)

About the Amsterdam Dance Event:

The Amsterdam Dance Event is the leading conference & […]

CNTRL: A College Campus Tour (North American Bus Tour)


Feb – April 2015 | Project Lead & Tour Manager

Featured artists (alphabetic order): Chris Liebing, Dantiez Saunderson, Dubfire, Ean Golden, Francois Kevorkian, Grimes, Justin James, Lee K, Marc Houle (live), Matador, Mateo Murphy, Matrixxman, Matthew Dear, Richie Hawtin, Victor Calderone.

The 2nd edition of the CNTRL College Tour span over eight North American cities in 11 days, each with a college […]

Managing Partner (Extend Artists)


Sep 2014 – April 2017 | Extend Artist Agency GmbH, Berlin (DE)

I was in charge of the GmbH business management such as accounting preparation, staff management, and correspondence with the tax consultants, notary, bank etc. I also kept a freelance network for artwork, video, sound, lights etc.

At the start of the position I developed and implemented (both on Google Sheets)

  • A […]

Booking Agent (Richie Hawtin)


Nov 2013 – April 2017 | EM3 Inc. (CAN) and Extend Artists (DE)

Artists: Richie Hawtin, Hito, Fabio Florido, Carlo Ruetz.
Event Brands: ENTER.Experience, ENTER.Sake, PLAYdifferently, Minus Label Showcases.

  • Analysed different markets needs and developed strategies to grow the artist’s brand in each market in a sustainable way, leading to increased demand and therefore higher value (fees).
  • Communicated with promoters, fans and […]

Stage Manager (Love Family Park)


July 2013 | Cosmopop GmbH
Hanau, Germany

Cosmopop are one of Germany’s leading festival producers for electronic music, known for their high standards in event production and hospitality.

As stage manager at Cosmopop’s Love Family Park I was in charge of the second main stage, making sure that everything went smooth and as planned, and that the artists were happy and cared for. […]

CNTRL: Beyond EDM (North American Bus Tour)


Sep – Nov 2012 | Project Lead & Tour Manager

Featured artists (alphabetic order): Carl Craig, DJ Sneak, Eddie Fowlkes, Gaiser, John Acquaviva, Josh Wink, Kevin Saunderson, Loco Dice, Paco Osuna, Richie Hawtin, Seth Troxler, The Martinez Brothers, Tiga, tINI, Victor Calderone.

The first CNTRL College Tour span over 17 North American cities in 20 days, each with a college lecture during […]

Label Manager (Items & Things)


Jan – Sep 2012 | Chojnacka, Houle, Pierce GBR

Label: Items & Things (music label of electronic music artists Magda, Marc Houle, Troy Pierce)

Responsibilities included:

  • Building of the music label
  • Business administration (accounting, bookkeeping, GbR contract, artist contracts)
  • Regular music releases (digital & analog) including artwork mastering, promotion, sales
  • Establishment of a publishing company
  • Coordination & promotion of label events
  • Label […]

Event Manager/Controlling (SAP Events)


Nov 2011 | SAP Sapphire Now + SAP TechEd, Madrid (ES)
Jan 2012 | SAP FKOM, Milan (IT)
Client: Astor Consulting

Astor Consulting is an event consulting and production company that produced multiple large-scale corporate events and conferences for the software giant SAP.

As Assistant to Show Operations I worked on their two largest European trade fair events “SAP Sapphire Now + SAP TechEd” […]

Plastikman Live (World Tour)


Nov 2009 – April 2011 | Project Lead & Tour Manager

As Project Lead and Tour Manager of the ground-breaking Plastikman Live Tour I looked after a crew of 10 to 15 persons with a 70 min. performance at large-scale events all over the world.

Together with the artist’s booking agency and the local promoters, I planned and organized the Plastikman shows including […]

Press & PR Manager (Richie Hawtin)


April 2009 – April 2011 | EM3 Inc. (Canada)

Artist: Richie Hawtin

In 2009, when social media started to take off, I managed to get hold of Richie Hawtin’s Facebook and Soundcloud accounts for him (then owned by fans with a few thousand likes) and took on the role as Press Representative and Social Media Administrator:

  • arranged photo shoots, interviews and press […]

Merchandise & Equipment Logistics (CONTAKT Tour)


May – Dec 2008 | CONTAKT Tour

In 2008, Minus celebrated its ten year anniversary with CONTAKT – a free-flowing, improvisational show involving the label’s top DJs and live performers backed up by state of the art visuals.

For this tour I handled the logistics of “the Cube” which was a central element of the tour production, and also the manufacturing, shipping, […]

Product Manager (Minus)


April 2007 – April 2009 | Minus Multimedia GmbH, Berlin (DE)

  • Set up the web shop
  • Added and updated merch items in the CMS
  • Developed & implemented new merchandise ideas
  • Developed advertising and sales strategies
  • Trained new employees
  • Overlooked merch delivery and inventory
  • Handled logistics and sales during events
  • Accounting and inventory

Focus Puller / 1st Camera Assistant

Aug 2003 to Dec 2004

During this time I continued to work on film sets across Germany as one of Germany’s youngest females in this position. Jobs included episodes of the popular German TV series Tatort and Polizeiruf 110, commercials and feature films.

After pursuing this […]

Internship (Cine Gate Equipment Rental)


Oct 2000 – Apr 2001 | Cinegate (formerly Cine Licht) Hamburg, DE

In April 2001 I completed a 6-months internship at one of Germany’s leading film equipment rental.

During this time, I received intensive insights into film technology, especially in camera, lighting and stage technology.


Production / Script-Continuity / Back Office

Oct 1998 to Sep 1999

As entry to the film industry I first worked as several jobs in production, assisting the director and script-continuity.

Oct 1998 – Mar 1999: Internship (Director / Script Continuity / Production Office), Saxonia Media Filmproduktions GmbH in Leipzig

Apr 1999 – Aug 1999: Assistant to the production manager on two film productions as well as secretary in the […]

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