Franziska Eichler

Event & Artist Services

Event Producer: Photo Shoot (Charles Colby)


May 2022 | Berlin, DE

Charles Colby is the XXL brand of men’s outfitter Jan Vanderstorm. For the shooting of their autumn/winter collection the client was looking for several outdoor locations, suitable to the brand’s overall look.
  • 3 days EC Shots at the client’s studio
  • 3 days shooting at several locations across Berlin

Services throughout the […]

VIP Liaison: Neymar (e.Go Product Launch)


May 2022 | Kraftwerk Berlin, DE

Numerous prominent faces were present at the premiere of the e.wave X in the Berlin power station, when the Aachen start-up e.Go presented its series model.

The event featured a large VIP dinner for 120 invited guests such as Oliver Pocher, Marius Müller-Westernhagen and Pietro Lombardi, as well as a photo wall, show […]

Head of Event Department (Fish Club)


Jan – April 2020 | Fish Club GmbH, Berlin (DE)

• Built and introduced a shared booking tracking sheet to be able to have all details and requirements of the events in one place, see their status and what still needs to be done (incl. payment tracking).

• Introduced a new workflow for staff to be able to work together on incoming […]

Senior Brand Manager (EAF)


Dec 2019 – Mar 2020 at Enter Art Foundation, Berlin (DE)

EAF is a non-profit financed entirely through sponsors, with exhibitions around Europe. They support emerging and promising talent of contemporary art, provide free exhibition spaces to artists, with artists receiving 100 % of all sales.

Responsibilities included:

  • restruct content database / archive
  • streamline marketing materials (images & text)
  • streamline brand representation […]

Artist Shuttle Driver (30 Years Fall of the Berlin Wall)


November 2019 | Berlin, DE

The Berlin Festival Week November 4–10, 2019 marked the 30th anniversary of the Peaceful Revolution and the fall of the Berlin Wall: the capital city was transformed into a large open-air exhibition and event location.

In over two hundred events at seven original sites of the Peaceful Revolution, visitors were invited to learn, remember, debate […]

Lectures (Lift Yourself Retreats)


Oct 2019 | Fair Oak Farm, UK

Lectures on “Diet & Nutrition” and “How the Mind Works”

Lift Yourself Retreats offer a safe, non-judgmental space for both men and women to learn the basic principles of yoga, meditation, pranayama and healthy eating in beautiful locations, away from the hustle and bustle of their hectic daily lives.

Event Producer: Workshop (StudioNOW)


Sep 2019 | VAI Campus Stuttgart-Vaihingen (DE)
Client: StudioNOW GmbH

I produced a private 16-persons workshop for the Consus Real Estate AG to introduce their VAI Campus project to a neighboring facility.

The workshop was held in the upper floor of the vacant building, and besides other things I selected and rented the furniture, decoration, breakfast & lunch catering, beverages, helping hands, power […]

Production Manager (TOA Tech Open Air)


June – July 2019 | TOA Tech Open Air, Berlin (DE)

As one of three production managers at TOA 2018, I produced several TOA activities:

  • Beach pavilion with pedal boat rental (Google For Startups)
  • 3-room exhibition area for new VR technology (Panasonic)
  • On-site live podcast series (SamsungNext)
  • Several event cars in the outdoor area (RedBull)
  • 3D installation (MONOM)
  • TOA Night (separat […]

Yoga Teacher (Indie Beach Hotel)


Nov 2018 – Jan 2019 | Indie Beach Koh Chang (Thailand)

I was the yoga instructor for the winter season at the beautiful Indie Beach hotel in Koh Chang, Thailand. We offered every day 7am sunrise vinyasa yoga and three times a week yin yoga in the afternoon for the hotel guests and walk-in clients. Further I […]

Artist Shuttle Management (Cosmopop)


April, July – August 2018 | Cosmopop GmbH
Mannheim (DE), RĂĽsselsheim (DE), Zadar (Croatia)

Cosmopop are one of Germany’s leading festival producers for electronic music, known for their high standards in event production and hospitality.

For their flagship events “Time Warp” and “Love Family Park” I was hired to handle all ground transportation for artists and their teams.

I collected flight data of approx. […]

Event Producer: DJ Workshop (Native Instruments)


May 2018 | Native Instruments, Berlin (DE)

Native Instruments asked me to produce a 3-hour DJ workshop in their Berlin co-working and events space for about 30 tech fans, hosted by the DJ und music producer Ean Golden.

In coordination with the artist, the local events space manager, and the marketing department who had published the event, I ensured that the […]

300 hrs Yoga Teacher Training (Jivamukti)


300 hrs Jivamukti Yoga Teacher Training
facilitated by Sharon Gannon (co-founder of Jivamukti Yoga), Yogeswari, Moritz Ulrich
at Govardhan Eco Village, Maharashtra, India (2018)

Jivamukti Yoga has been an innovator in yoga for the last 30 years. From raising the bar for yoga teacher training standards with 300-hour and 800-hour programs, to making yoga […]

Event Producer: Dinners (Native Instruments)


Dec 2017, April 2018 | Native Instruments, Berlin (DE)

In 2017/2018 I produced several private dinners for the Berlin tech company Native Instruments in their co-working & event space at the Berlin headquarters.

For these dinners Native Instruments would invite industry leaders in a private dinner setting to exchange thoughts and ideas on the latest trends and challenges.

I drafted a concept for […]

ADE Event Manager (Native Instruments)


Oct 2017 | Amsterdam Dance Event (NL)

Native Instruments is a leading manufacturer of software and hardware for computer-based audio production and DJing.

For their presence at ADE 2017, I took the lead on the following activities:

Two industry dinners “Traktor Cookery School”, an annual ADE highlight where artists cook for 25 invited industry professionals. […]

500 hrs Yoga Teacher Training (multi-style)


200 hrs & 300 hrs multi-style Yoga Teacher Training
facilitated by Mahinder Prasad (founder of Mahi Yoga)
at Mahi Power Yoga, Dharamsala, India (2017)

Styles: Hatha, Vinyasa, Asthanga, Therapeutic, Iyengar

Mahi Yoga Centre is a registered yoga school under the Government of India and has certification from Yoga Alliance USA, ensuring that students […]

Speaker (Take Note Conference)


Nov 2016 | Take Note Educational Music Conference, London (UK)

Panel: Diversity and equality in music.
Take Note would like to shine a light on the subject of diversity in the music industry, something it is vital to form an opinion as well as understand the challenges it brings. This panel will discuss how much of an issue it is, […]

Speaker (ADE Pro Conference)


Oct 2016 | Felix Meritis, Amsterdam Dance Event (NL)

Panel: AFEM presents: Protect The Dance Floor
..the challenges of maintaining a vibrant night-time industry.

Franzie Eichler, partner at Extend Artists (DE)
Hans Hess, promoter at The Egg, London (GB)
Mirik Milan, Night Mayor of Amsterdam (NL)
Alan Miller, Chairman NTIA (GB)

About the Amsterdam Dance Event:

The Amsterdam Dance Event is the leading conference & […]

CNTRL: A College Campus Tour (North American Bus Tour)


Feb – April 2015 | Project Lead & Tour Manager

Featured artists (alphabetic order): Chris Liebing, Dantiez Saunderson, Dubfire, Ean Golden, Francois Kevorkian, Grimes, Justin James, Lee K, Marc Houle (live), Matador, Mateo Murphy, Matrixxman, Matthew Dear, Richie Hawtin, Victor Calderone.

The 2nd edition of the CNTRL College Tour span over eight North American cities in 11 days, each with a college […]

Managing Partner (Extend Artists)


Sep 2014 – April 2017 | Extend Artist Agency GmbH, Berlin (DE)

I was in charge of the GmbH business management such as accounting preparation, staff management, and correspondence with the tax consultants, notary, bank etc. I also kept a freelance network for artwork, video, sound, lights etc.

At the start of the position I developed and implemented (both on Google Sheets)

  • A […]

Booking Agent (Richie Hawtin)


Nov 2013 – April 2017 | EM3 Inc. (CAN) and Extend Artists (DE)

Artists: Richie Hawtin, Hito, Fabio Florido, Carlo Ruetz.
Event Brands: ENTER.Experience, ENTER.Sake, PLAYdifferently, Minus Label Showcases.

  • Analysed different markets needs and developed strategies to grow the artist’s brand in each market in a sustainable way, leading to increased demand and therefore higher value (fees).
  • Communicated with promoters, fans and […]

CNTRL: Beyond EDM (North American Bus Tour)


Sep – Nov 2012 | Project Lead & Tour Manager

Featured artists (alphabetic order): Carl Craig, DJ Sneak, Eddie Fowlkes, Gaiser, John Acquaviva, Josh Wink, Kevin Saunderson, Loco Dice, Paco Osuna, Richie Hawtin, Seth Troxler, The Martinez Brothers, Tiga, tINI, Victor Calderone.

The first CNTRL College Tour span over 17 North American cities in 20 days, each with a college lecture during […]

Artist Manager (Magda, Marc Houle, Troy Pierce)


Jan – Sep 2012 | Marc Houle, Magda, Troy Pierce

All three artists were able sustain and even grow their demand in 2012, with increasing fees and bookings on major festivals, despite their break-off from the influental Minus label in 2011.

Work included:

Artist Development

  • annual strategy plan of the markets the artist should play and how to get there
  • […]

Label Manager (Items & Things)


Jan – Sep 2012 | Chojnacka, Houle, Pierce GBR

Label: Items & Things (music label of electronic music artists Magda, Marc Houle, Troy Pierce)

Responsibilities included:

  • Building of the music label
  • Business administration (accounting, bookkeeping, GbR contract, artist contracts)
  • Regular music releases (digital & analog) including artwork mastering, promotion, sales
  • Establishment of a publishing company
  • Coordination & promotion of label events
  • Label […]

Event Manager/Controlling (SAP Events)


Nov 2011 | SAP Sapphire Now + SAP TechEd, Madrid (ES)
Jan 2012 | SAP FKOM, Milan (IT)
Client: Astor Consulting

Astor Consulting is an event consulting and production company that produced multiple large-scale corporate events and conferences for the software giant SAP.

As Assistant to Show Operations I worked on their two largest European trade fair events “SAP Sapphire Now + SAP TechEd” […]

Plastikman Live (World Tour)


Nov 2009 – April 2011 | Project Lead & Tour Manager

As Project Lead and Tour Manager of the ground-breaking Plastikman Live Tour I looked after a crew of 10 to 15 persons with a 70 min. performance at large-scale events all over the world.

Together with the artist’s booking agency and the local promoters, I planned and organized the Plastikman shows including […]

Press & PR Manager (Richie Hawtin)


April 2009 – April 2011 | EM3 Inc. (Canada)

Artist: Richie Hawtin

In 2009, when social media started to take off, I managed to get hold of Richie Hawtin’s Facebook and Soundcloud accounts for him (then owned by fans with a few thousand likes) and took on the role as Press Representative and Social Media Administrator:

  • arranged photo shoots, interviews and press […]

Merchandise & Equipment Logistics (CONTAKT Tour)


May – Dec 2008 | CONTAKT Tour

In 2008, Minus celebrated its ten year anniversary with CONTAKT – a free-flowing, improvisational show involving the label’s top DJs and live performers backed up by state of the art visuals.

For this tour I handled the logistics of “the Cube” which was a central element of the tour production, and also the manufacturing, shipping, […]

Product Manager (Minus)


April 2007 – April 2009 | Minus Multimedia GmbH, Berlin (DE)

  • Set up the web shop
  • Added and updated merch items in the CMS
  • Developed & implemented new merchandise ideas
  • Developed advertising and sales strategies
  • Trained new employees
  • Overlooked merch delivery and inventory
  • Handled logistics and sales during events
  • Accounting and inventory

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