October 2023 | APPLAUS Awards Ceremony
Client: We Are Makers GmbH
Location: Pavillion Hannover, DE
Position: Show Director
For the third year in a row Initiative Musik entrusted our team with the creative concept, website design, technical realisation, stage design and the on-site production of the award show.
I was once again hired as Show Director, coordinating the run of […]
October 2023 | Subway DACH Convention
Client: Wunderland Deutschland GmbH
Location: […]
October 2023 | 100 Jahre – 100 Stunden Flughafen Tempelhof
Client: We Are Makers GmbH
Location: Flughafen Tempelhof, Berlin
Position: Key Member of Production Team, Show Director of Main Hall
Event Overview
The event celebrated the 100th anniversary of the historic Tempelhof Airport. Spanning 100 continuous hours, it transformed the iconic terminal into a vibrant hub of culture and entertainment, featuring live […]
July 2023 | Pure&Crafted Festival
Client: We Are Makers GmbH
Produced by: flora&faunavisions GmbH
Location: Nåpoleon Komplex Berlin, DE
Position: Event Director
Event Overview
The Pure&Crafted Festival, presented by BMW Motorrad and produced by flora&faunavisions, took place over two days in July 2023 at the Nåpoleon Komplex in Berlin.
This festival celebrated a blend of Music, Motorcycles, and […]
June 2023 | Wenz Autumn/Winter Collection Shoot
Client: Penkwitt Produktionsstudio GmbH
Location: Berlin, DE
Position: Production Coordinator and On-Site Manager
Project Overview
Tasked with a photoshoot for the Wenz autumn/winter collection, the project involved a number of outdoor locations in Berlin, aligning with the brand’s image. The shoot spanned four days, requiring meticulous planning and execution.
Services and Responsibilities
April 2023 | TikTok #ForYouFest
Client: Das Kartell GmbH
Location: Atelier & Prince Charles, Berlin
Role: Event Manager
Event Overview
The #ForYouFest, organized by Das Kartell GmbH for TikTok, featured a daytime creator summit at Atelier Berlin with 160 top creators. The summit included keynotes and panel discussions with Germany’s top creators. The evening event at Prince Charles was a grand celebration with […]
February 2023 | Euronics Germany “Casino Royal”
Client: We Are Makers GmbH
Location:
Since May 2021
As Artist Relations Manager for Native Instruments’ TRAKTOR product line I’m responsible for keeping the artists happy in their relationship with NI, building good relationships and an open channel of communication with the artists endorsing our products.
I would also find new marketing opportunities and introduce our products to artists who have previously used other technologies and […]
November 2022 | APPLAUS Awards Ceremony
Client: Easy Peasy Makers Club
Location: Zughafen Kulturbahnhof, Erfurt, DE
Position: Show Director
After producing the APPLAUS as a hybrid event last year, we were thrilled to bring the award show back to a live venue with 400 invited guests. This year’s production took place at Zughafen Kulturbahnhof in Erfurt, and was once […]
September 2022 | BERLINPHOTOWEEK
Client: zwzw.agency
Location: Arena Berlin, DE
Position: Show Director, Conference Stage
In September 2022, BERLINPHOTOWEEK presented the best the world of photography had to offer: various workshops and inspiring talks, parts of the Game Over exhibition by artist collective XI Design, and the XXL “Being Human” images by Bobby Sager were among the highlights of this year’s […]
August 2022 | Pop-Kultur Music Event
Client: Easy Peasy Makers Club
Location: Kulturbrauerei Berlin, DE
Position: Artist & Speaker Coordinator
Event Overview
Pop-Kultur is a 3-day music event held at Kulturbrauerei Berlin, featuring a diverse blend of concerts, DJ sets, talks, films, and performative art across nine venues.
Event Highlights
July 2022 | Zalando Summer Garden
Client: zwzw.agency
Location: Sommergarten Berlin, DE
Position: Show Director, Main Stage
In July 2022, fashion retailer Zalando invited its employees to the Zalando Summer Garden – after two years marked by the pandemic, it was all about one thing: spending a relaxed day with (new) colleagues!
This works best with a summer BBQ and […]
June 2022 | ‘We move as one’ Summit, SIGNA Sports United
Client: zwzw.agency
Location: Reinbeckhallen Berlin, DE
Position: Show Director, Main Conference Stage
After a recent merger the SIGNA Sports United (SSU) tech team gathered in Berlin for the inaugural tech ‘We move as one’ summit: a fun two days of learning, listening, networking and some great moves on […]
June 2022 | Private Summer Festival, Axel Springer
Client: Pacific Entertainment Media GmbH
Location: Arena & Hoppetosse, Berlin, DE
Position: Stage Manager and Exclusive Artist Liaison
Pacific Entertainment produced a private summer festival for Europe’s largest publisher Axel Springer at Berlins Arena and Hoppetosse.
May 2022 | Charles Colby Autumn/Winter Collection Shoot
Client: Penkwitt Produktionsstudio GmbH
Location: Berlin, DE
Position: Production Coordinator and On-Site Manager
Project Overview
Tasked with the Charles Colby autumn/winter collection shoot for men’s outfitter Jan Vanderstorm, the project involved a blend of studio and outdoor locations in Berlin, aligning with the brand’s image. The shoot spanned six days, requiring meticulous planning and execution.
May 2022 | e.wave X Premiere
Client: EasyPeasy Makers Club
Location: Kraftwerk Berlin, DE
Position: VIP Host & Coordinator for Neymar
Numerous prominent faces were present at the premiere of the e.wave X in the Berlin power station, when the Aachen start-up e.Go presented its series model.
The event featured a large VIP dinner for 120 invited guests such as Oliver […]
November 2021 | Future of Festivals (Conference)
Client: Easy Peasy Makers Club
Location: Arena Berlin, DE
Position: Stage Manager and Host
Event Overview
Future of Festivals serves as an industry gathering for festival and live event organizers, service providers, associations, decision-makers, and trainees. The event included a main stage and two smaller stages featuring a series of talks and […]
September 2021 | Vimcar Private Summer Party
Client: Easy Peasy Makers Club
Location: Treehouse Berlin, Kreuzberg, DE
Position: Event Coordinator
Event Overview
Crafted a colorful and entertaining summer event for Vimcar’s 120 employees at Treehouse in Berlin Kreuzberg. The event was a vital opportunity for team members, including those hired during the pandemic or working remotely, to meet and reconnect.
September 2021 | FLOTTE! Exhibition
Client: Easy Peasy Makers Club
Location: Düsseldorf, Germany
Position: Event Manager for Vimcar
Exhibition Overview
FLOTTE! is Germany’s largest fleet event, bringing together manufacturers, importers, leasing companies, and service providers from the industry. My role was to manage and realize Vimcar’s presence at the exhibition.
Tasks and Responsibilities
Aug 2021 | IHK Berlin, DE
In 2020/2021, while the pandemic forced the events industry into lock-down, I completed my degree as Bachelor Professional of Business (CCI) with the chamber of industry and commerce (IHK).
Qualifications include:
Economics qualifications
Business qualifications
About the Bachelor […]
June 2021 | APPLAUS 2021 Awards Show
Client: Easy Peasy Makers Club
Location: Säälchen @ Holzmarkt, Berlin, DE
Position: Show Director
During the pandemic the APPLAUS 2021 awards show had to be transferred from the usual physical event into a live streaming experience without public audience.
My client Easy Peasy Makers Club developed and produced the entire awards show in […]
Certification:
Professional Scrum Master Certification (PSM I)
certified on May 23, 2020 by Scrum.org
About SCRUM:
Scrum is a framework within which people can address complex adaptive problems, while productively and creatively delivering results of the highest possible value. Scrum itself is a simple framework for effective team collaboration on complex products. […]
Jan – April 2020 | Fish Club GmbH, Berlin (DE)
• Built and introduced a shared booking tracking sheet to be able to have all details and requirements of the events in one place, see their status and what still needs to be done (incl. payment tracking).
• Introduced a new workflow for staff to be able to work together on incoming […]
Dec 2019 – Mar 2020 at Enter Art Foundation, Berlin (DE)
EAF is a non-profit financed entirely through sponsors, with exhibitions around Europe. They support emerging and promising talent of contemporary art, provide free exhibition spaces to artists, with artists receiving 100 % of all sales.
Responsibilities included:
November 2019 | IMA 2019 Live Streaming Event
Client: Pacific Entertainment Media GmbH
Location: Verti Music Hall, Berlin (DE)
Position: Artist Host and Coordinator for Billy Porter and Sting
For the IMA 2019 live streaming event I was responsible for moderator & singer Billy Porter as well as the international superstar singer Sting, and their crews.
I was brought on board to coordinate […]
November 2019 | Berlin Festival Week
30th Anniversary of the Peaceful Revolution and Fall of the Berlin Wall
Location: Berlin, DE
Position: Artist Shuttle Driver
The Berlin Festival Week November 4–10, 2019 marked the 30th anniversary of the Peaceful Revolution and the fall of the Berlin Wall: the capital city was transformed into a large open-air exhibition and event location.
In over two hundred events […]
Oct 2019 | Fair Oak Farm, UK
Lectures on “Diet & Nutrition” and “How the Mind Works”
Lift Yourself Retreats offer a safe, non-judgmental space for both men and women to learn the basic principles of yoga, meditation, pranayama and healthy eating in beautiful locations, away from the hustle and bustle of their hectic daily lives.
September 2019 | Private Workshop for Consus Real Estate AG
Client: StudioNOW GmbH
Location: VAI Campus, Stuttgart-Vaihingen, Germany
Position: Event Producer
Workshop Overview
Produced a private 16-person workshop for Consus Real Estate AG, aimed at introducing their VAI Campus project to a neighboring facility. The workshop took place in the upper floor of a vacant building.
Production and Coordination
Sep 2019 | Factory Berlin, DE:
90mins lecture presented by Kickstarter and Shesaid.so, where I was able to speak in front of an audience of 80 people “On Feeling Healthy”. Read my Guide to Healthy Living Facebook Event
Watch the event video:
July 2019 | TOA Tech Open Air
Location: Berlin, Germany
Position: Event Manager
Event Overview
As an event manager at TOA 2019, I was responsible for producing several key activities within the event, showcasing a variety of technological and artistic installations.
Productions Managed
April 2019 | The Venue Berlin, DE:
Speaker at panel on “Digitization & Mental Health”, talking about how to best embrace and handle your creativity and productivity, without burning yourself out. Facebook Event
Watch the recording:
April 2019 | Time Warp Festival
Client: Cosmopop GmbH
Location: Mannheim, Germany
Position: Stage Manager, Second Main Stage
Cosmopop are one of Germany’s leading festival producers for electronic music, known for their high standards in event production and hospitality.
As stage manager at Cosmopop’s Time Warp Festival I was in charge of the second main stage, making sure that everything went smooth and as […]
Sep to Oct 2018 | Berlin (DE) & Amsterdam (NL)
For a product research project Native Instruments asked me to arrange demo sessions and interviews for their tech team with top tier artists during the 2018 Amsterdam Dance Event.
At the time Native Instruments’ artist liaison department was in transition. So I first set up an artist database to get […]
October 2018 | Connect Festival
Clients: Awakenings & Cosmopop GmbH
Location: Düsseldorf, DE
Position: Artist Help Desk Manager
Cosmopop are one of Germany’s leading festival producers for electronic music, known for their high standards in event production and hospitality. Awakenings is a leading festival producer in the Netherlands with similar standards.
For the first edition of their co-production “Connect” I was in charge […]
August 2018 | Sonus Festival
Client: Cosmopop GmbH
Location: Zadar, Croatia
Positions: Logistics Coordinator and Artist Help Desk Manager
Cosmopop are one of Germany’s leading festival producers for electronic music, known for their high standards in event production and hospitality.
For Cosmopop’s Croatian co-production “Sonus Festival” it was my responsibility to collect all flight data and transportation requirements and work with the local transportation […]
July 2018 | Love Family Park
Client: Cosmopop GmbH
Location: Rüsselsheim, Germany
Position: Ground Transportation Manager
Project Overview
For Cosmopop’s “Love Family Park,” a leading electronic music festival, my role centered on managing the ground transportation for 26 artists and their teams, ensuring efficient and timely travel between the airport, hotels, and venue.
Transportation Coordination
May 2018 | DJ Workshop at Native Instruments
Client: Native Instruments
Location: Berlin, Germany
Position: Event Producer
Workshop Overview
Tasked by Native Instruments to produce a 3-hour DJ workshop in their Berlin co-working and event space. The workshop, designed for about 30 tech enthusiasts, was hosted by DJ and music producer Ean Golden.
Production Coordination
April 2018 | Time Warp Festival
Client: Cosmopop GmbH
Location: Maimarkthallen Mannheim, DE
Role: Ground Transportation Manager
Overview
“Time Warp” is the flagship event by Cosmopop GmbH, a leading German festival producer for electronic music, renowned for exceptional event production and hospitality.
Responsibilities
300 hrs Jivamukti Yoga Teacher Training
facilitated by Sharon Gannon (co-founder of Jivamukti Yoga), Yogeswari, Moritz Ulrich
at Govardhan Eco Village, Maharashtra, India (2018)
Jivamukti Yoga has been an innovator in yoga for the last 30 years. From raising the bar for yoga teacher training standards with 300-hour and 800-hour programs, to making yoga “cool and […]
December 2017, April 2018 | Private Dinners
Client: Native Instruments
Location: Berlin, Germany
Position: Event Producer and On-Site Coordinator
Event Overview
Organized several private dinners for industry leaders at Native Instruments’ Berlin headquarters, facilitating discussions on the latest industry trends and challenges.
Event Production and Coordination
Oct 2017 | Amsterdam Dance Event (ADE)
Client: Native Instruments
Location: Amsterdam, Netherlands
Role: Lead Organizer
Native Instruments is a leading manufacturer of software and hardware for computer-based audio production and DJing.
For their presence at ADE 2017, I took the lead on the following activities:
Two industry dinners “Traktor Cookery School”, an annual ADE highlight where artists cook for 25 invited […]
200 hrs & 300 hrs multi-style Yoga Teacher Training
facilitated by Mahinder Prasad (founder of Mahi Yoga)
at Mahi Power Yoga, Dharamsala, India (2017)
Styles: Hatha, Vinyasa, Asthanga, Therapeutic, Iyengar
Mahi Yoga Centre is a registered yoga school under the Government of India and has certification from Yoga Alliance USA, ensuring that students who come […]
Nov 2016 | Take Note Educational Music Conference, London (UK)
Panel: Diversity and equality in music.
Take Note would like to shine a light on the subject of diversity in the music industry, something it is vital to form an opinion as well as understand the challenges it brings. This panel will discuss how much of an issue it is, […]
Oct 2016 | Felix Meritis, Amsterdam Dance Event (NL)
Panel: AFEM presents: Protect The Dance Floor
..the challenges of maintaining a vibrant night-time industry.
Speakers:
Franzie Eichler, partner at Extend Artists (DE)
Hans Hess, promoter at The Egg, London (GB)
Mirik Milan, Night Mayor of Amsterdam (NL)
Alan Miller, Chairman NTIA (GB)
About the Amsterdam Dance Event:
The Amsterdam Dance Event is the leading conference & […]
Feb – April 2015 | Project Lead & Tour Manager
Featured artists (alphabetic order): Chris Liebing, Dantiez Saunderson, Dubfire, Ean Golden, Francois Kevorkian, Grimes, Justin James, Lee K, Marc Houle (live), Matador, Mateo Murphy, Matrixxman, Matthew Dear, Richie Hawtin, Victor Calderone.
The 2nd edition of the CNTRL College Tour span over eight North American cities in 11 days, each with a college […]
Sep 2014 – April 2017 | Extend Artist Agency GmbH, Berlin (DE)
I was in charge of the GmbH business management such as accounting preparation, staff management, and correspondence with the tax consultants, notary, bank etc. I also kept a freelance network for artwork, video, sound, lights etc.
At the start of the position I developed and implemented (both on Google Sheets)
Nov 2013 – April 2017 | EM3 Inc. (CAN) and Extend Artists (DE)
Artists Represented: Richie Hawtin, Hito, Fabio Florido, Carlo Ruetz
Event Brands: ENTER.Experience, ENTER.Sake, PLAYdifferently, Minus Label Showcases
Role Overview
Focused on booking and brand growth strategies for artists, aligning with market demands to […]
July 2013 | Love Family Park Festival
Client: Cosmopop GmbH
Location: Hanau, Germany
Position: Stage Manager, Second Main Stage
Cosmopop are one of Germany’s leading festival producers for electronic music, known for their high standards in event production and hospitality.
As stage manager at Cosmopop’s Love Family Park I was in charge of the second main stage, making sure that everything went smooth and […]
Sep – Nov 2012 | Project Lead & Tour Manager
Featured artists (alphabetic order): Carl Craig, DJ Sneak, Eddie Fowlkes, Gaiser, John Acquaviva, Josh Wink, Kevin Saunderson, Loco Dice, Paco Osuna, Richie Hawtin, Seth Troxler, The Martinez Brothers, Tiga, tINI, Victor Calderone.
The first CNTRL College Tour span over 17 North American cities in 20 days, each with a college lecture during […]
Jan – Sep 2012 | Marc Houle, Magda, Troy Pierce
2012 Highlights: Grew artist demand with increased fees and major festival bookings, following their departure from Minus label in 2011.
Key Responsibilities
Jan – Sep 2012 | Chojnacka, Houle, Pierce GBR
Label: Items & Things (music label of electronic music artists Magda, Marc Houle, Troy Pierce)
Responsibilities included:
November 2011 | SAP Sapphire Now + SAP TechEd
January 2012 | SAP FKOM
Client: Astor Consulting
Locations: Madrid, Spain (SAP Sapphire Now + SAP TechEd)
and Milan, Italy (SAP FKOM)
Position: Assistant to Show Operations
Astor Consulting is an event consulting and production company that produced multiple large-scale corporate events and conferences for the software giant SAP.
As Assistant to Show Operations I worked on their […]
Nov – Dec 2011 | Tour Coordinator
I was brought on board to coordinate a tour of 16 shows across Europe in venues of 700 to 5,000 people of Skrillex’ Mothership Tour (all dates sold out).
Within only four weeks until tour start, it was my main task to figure out how their new live show could be realised within the confirmed […]
Nov 2009 – April 2011 | Project Lead & Tour Manager
As Project Lead and Tour Manager of the ground-breaking Plastikman Live Tour I looked after a crew of 10 to 15 persons with a 70 min. performance at large-scale events all over the world.
Together with the artist’s booking agency and the local promoters, I planned and organized the Plastikman shows including […]
April 2009 – April 2011 | EM3 Inc. (Canada)
Artist: Richie Hawtin
In 2009, when social media started to take off, I managed to get hold of Richie Hawtin’s Facebook and Soundcloud accounts for him (then owned by fans with a few thousand likes) and took on the role as Press Representative and Social Media Administrator:
May – Dec 2008 | CONTAKT Tour
In 2008, Minus celebrated its ten year anniversary with CONTAKT – a free-flowing, improvisational show involving the label’s top DJs and live performers backed up by state of the art visuals.
For this tour I handled the logistics of “the Cube” which was a central element of the tour production, and also the manufacturing, shipping, […]
April 2007 – April 2009 | Minus Multimedia GmbH, Berlin (DE)
Aug 2003 to Dec 2004
During this time I continued to work on film sets across Germany as one of Germany’s youngest females in this position. Jobs included episodes of the popular German TV series Tatort and Polizeiruf 110, commercials and feature films.
After pursuing this […]
Oct 2000 – Apr 2001 | Cinegate (formerly Cine Licht) Hamburg, DE
In April 2001 I completed a 6-months internship at one of Germany’s leading film equipment rental.
During this time, I received intensive insights into film technology, especially in camera, lighting and stage technology.
T
During this time I was working on film sets across Germany and a few international shootings, as one of Germany’s youngest females
As entry to the film industry I first worked as several jobs in production, assisting the director and script-continuity.
Oct 1998 – Mar 1999: Internship (Director / Script Continuity / Production Office), Saxonia Media Filmproduktions GmbH in Leipzig
Apr 1999 – Aug 1999: Assistant to the production manager on two film productions as well as secretary in the […]