APPLAUS 2023 (Awards Show)


October 2023 | APPLAUS Awards Ceremony

Client: We Are Makers GmbH
Location: Pavillion Hannover, DE
Position: Show Director

For the third year in a row Initiative Musik entrusted our team with the creative concept, website design, technical realisation, stage design and the on-site production of the award show.

I was once again hired as Show Director, coordinating the run of […]

100 Jahre – 100 Stunden Flughafen Tempelhof


October 2023 | 100 Jahre – 100 Stunden Flughafen Tempelhof

Client: We Are Makers GmbH
Location: Flughafen Tempelhof, Berlin
Position: Key Member of Production Team, Show Director of Main Hall

Event Overview
The event celebrated the 100th anniversary of the historic Tempelhof Airport. Spanning 100 continuous hours, it transformed the iconic terminal into a vibrant hub of culture and entertainment, featuring live […]

Pure&Crafted Festival 2023


July 2023 | Pure&Crafted Festival

Client: We Are Makers GmbH
Produced by: flora&faunavisions GmbH
Location: Nåpoleon Komplex Berlin, DE
Position: Event Director

Event Overview

The Pure&Crafted Festival, presented by BMW Motorrad and produced by flora&faunavisions, took place over two days in July 2023 at the Nåpoleon Komplex in Berlin.

This festival celebrated a blend of Music, Motorcycles, and […]

Wenz HW2023: Photoshoot


June 2023 | Wenz Autumn/Winter Collection Shoot

Client: Penkwitt Produktionsstudio GmbH
Location: Berlin, DE
Position: Production Coordinator and On-Site Manager

Project Overview
Tasked with a photoshoot for the Wenz autumn/winter collection, the project involved a number of outdoor locations in Berlin, aligning with the brand’s image. The shoot spanned four days, requiring meticulous planning and execution.

Services and Responsibilities

  • Location Scouting and Permits: Identified suitable outdoor […]

TikTok #ForYouFest 2023


April 2023 | TikTok #ForYouFest

Client: Das Kartell GmbH
Location: Atelier & Prince Charles, Berlin
Role: Event Manager

Event Overview

The #ForYouFest, organized by Das Kartell GmbH for TikTok, featured a daytime creator summit at Atelier Berlin with 160 top creators. The summit included keynotes and panel discussions with Germany’s top creators. The evening event at Prince Charles was a grand celebration with […]

Native Instruments: AR Manager


Since May 2021

As Artist Relations Manager for Native Instruments’ TRAKTOR product line I’m responsible for keeping the artists happy in their relationship with NI, building good relationships and an open channel of communication with the artists endorsing our products.

I would also find new marketing opportunities and introduce our products to artists who have previously used other technologies and […]

APPLAUS 2022 (Awards Show)


November 2022 | APPLAUS Awards Ceremony

Client: Easy Peasy Makers Club
Location: Zughafen Kulturbahnhof, Erfurt, DE
Position: Show Director

After producing the APPLAUS as a hybrid event last year, we were thrilled to bring the award show back to a live venue with 400 invited guests. This year’s production took place at Zughafen Kulturbahnhof in Erfurt, and was once […]

BerlinPhotoWeek 2022


September 2022 | BERLINPHOTOWEEK

Location: Arena Berlin, DE
Position: Show Director, Conference Stage

In September 2022, BERLINPHOTOWEEK presented the best the world of photography had to offer: various workshops and inspiring talks, parts of the Game Over exhibition by artist collective XI Design, and the XXL “Being Human” images by Bobby Sager were among the highlights of this year’s […]

Pop-Kultur Festival 2022


August 2022 | Pop-Kultur Music Event

Client: Easy Peasy Makers Club
Location: Kulturbrauerei Berlin, DE
Position: Artist & Speaker Coordinator

Event Overview
Pop-Kultur is a 3-day music event held at Kulturbrauerei Berlin, featuring a diverse blend of concerts, DJ sets, talks, films, and performative art across nine venues.

Event Highlights

  • Music Performances: Hosted over 70 music performances by national and international […]

Zalando: Summer Fest


July 2022 | Zalando Summer Garden

Location: Sommergarten Berlin, DE
Position: Show Director, Main Stage

In July 2022, fashion retailer Zalando invited its employees to the Zalando Summer Garden – after two years marked by the pandemic, it was all about one thing: spending a relaxed day with (new) colleagues!

This works best with a summer BBQ and […]

SIGNA Sports United: Tech Summit


June 2022 | ‘We move as one’ Summit, SIGNA Sports United

Location: Reinbeckhallen Berlin, DE
Position: Show Director, Main Conference Stage

After a recent merger the SIGNA Sports United (SSU) tech team gathered in Berlin for the inaugural tech ‘We move as one’ summit: a fun two days of learning, listening, networking and some great moves on […]

Charles Colby: Photoshoot


May 2022 | Charles Colby Autumn/Winter Collection Shoot

Client: Penkwitt Produktionsstudio GmbH
Location: Berlin, DE
Position: Production Coordinator and On-Site Manager

Project Overview
Tasked with the Charles Colby autumn/winter collection shoot for men’s outfitter Jan Vanderstorm, the project involved a blend of studio and outdoor locations in Berlin, aligning with the brand’s image. The shoot spanned six days, requiring meticulous planning and execution.

e.Go: Product Launch


May 2022 | e.wave X Premiere

Client: EasyPeasy Makers Club
Location: Kraftwerk Berlin, DE
Position: VIP Host & Coordinator for Neymar

Numerous prominent faces were present at the premiere of the e.wave X in the Berlin power station, when the Aachen start-up e.Go presented its series model.

The event featured a large VIP dinner for 120 invited guests such as Oliver […]

Future Of Festivals 2021


November 2021 | Future of Festivals (Conference)

Client: Easy Peasy Makers Club
Location: Arena Berlin, DE
Position: Stage Manager and Host

Event Overview
Future of Festivals serves as an industry gathering for festival and live event organizers, service providers, associations, decision-makers, and trainees. The event included a main stage and two smaller stages featuring a series of talks and […]

Vimcar: Private Summer Party


September 2021 | Vimcar Private Summer Party

Client: Easy Peasy Makers Club
Location: Treehouse Berlin, Kreuzberg, DE
Position: Event Coordinator

Event Overview
Crafted a colorful and entertaining summer event for Vimcar’s 120 employees at Treehouse in Berlin Kreuzberg. The event was a vital opportunity for team members, including those hired during the pandemic or working remotely, to meet and reconnect.

Vimcar: Exhibition Stand


September 2021 | FLOTTE! Exhibition

Client: Easy Peasy Makers Club
Location: Düsseldorf, Germany
Position: Event Manager for Vimcar

Exhibition Overview
FLOTTE! is Germany’s largest fleet event, bringing together manufacturers, importers, leasing companies, and service providers from the industry. My role was to manage and realize Vimcar’s presence at the exhibition.

Tasks and Responsibilities

  • Design Coordination: Managed the coordination […]

Bachelor Professional of Business (CCI)


Aug 2021 | IHK Berlin, DE

In 2020/2021, while the pandemic forced the events industry into lock-down, I completed my degree as Bachelor Professional of Business (CCI) with the chamber of industry and commerce (IHK).

Qualifications include:

Economics qualifications

  • Economics and business administration
  • Accounting
  • Law and taxes
  • Corporate management

Business qualifications

  • Business management
  • Investment, financing, management accounting and controlling
  • Logistics
  • Marketing and sales
  • Leadership and cooperation

About the Bachelor […]

APPLAUS 2021 (Live Stream)


June 2021 | APPLAUS 2021 Awards Show

Client: Easy Peasy Makers Club
Location: Säälchen @ Holzmarkt, Berlin, DE
Position: Show Director

During the pandemic the APPLAUS 2021 awards show had to be transferred from the usual physical event into a live streaming experience without public audience.

My client Easy Peasy Makers Club developed and produced the entire awards show in […]

United We Stream Roundtable


March 2021 | Riverside Studios Berlin, DE:

For World Women’s Day I had the honour to host a round table on the topic of mental health “Real Talk: How we’ve changed”, with my guests Mor Elian, Tobi Neumann and Robbie Cordukes.

Fish Club: Head of Event Department


Jan – April 2020 | Fish Club GmbH, Berlin (DE)

• Built and introduced a shared booking tracking sheet to be able to have all details and requirements of the events in one place, see their status and what still needs to be done (incl. payment tracking).

• Introduced a new workflow for staff to be able to work together on incoming […]

Senior Brand Manager (EAF)


Dec 2019 – Mar 2020 at Enter Art Foundation, Berlin (DE)

EAF is a non-profit financed entirely through sponsors, with exhibitions around Europe. They support emerging and promising talent of contemporary art, provide free exhibition spaces to artists, with artists receiving 100 % of all sales.

Responsibilities included:

  • restruct content database / archive
  • streamline marketing materials (images & text)
  • streamline brand representation […]

IMA International Music Awards


November 2019 | IMA 2019 Live Streaming Event

Client: Pacific Entertainment Media GmbH
Location: Verti Music Hall, Berlin (DE)
Position: Artist Host and Coordinator for Billy Porter and Sting

For the IMA 2019 live streaming event I was responsible for moderator & singer Billy Porter as well as the international superstar singer Sting, and their crews.

I was brought on board to coordinate […]

30 Years Fall of the Berlin Wall


November 2019 | Berlin Festival Week
30th Anniversary of the Peaceful Revolution and Fall of the Berlin Wall

Location: Berlin, DE
Position: Artist Shuttle Driver

The Berlin Festival Week November 4–10, 2019 marked the 30th anniversary of the Peaceful Revolution and the fall of the Berlin Wall: the capital city was transformed into a large open-air exhibition and event location.

In over two hundred events […]

Lectures (Lift Yourself Retreats)


Oct 2019 | Fair Oak Farm, UK

Lectures on “Diet & Nutrition” and “How the Mind Works”

Lift Yourself Retreats offer a safe, non-judgmental space for both men and women to learn the basic principles of yoga, meditation, pranayama and healthy eating in beautiful locations, away from the hustle and bustle of their hectic daily lives.

VAI Campus Stuttgart: Workshop


September 2019 | Private Workshop for Consus Real Estate AG

Client: StudioNOW GmbH
Location: VAI Campus, Stuttgart-Vaihingen, Germany
Position: Event Producer

Workshop Overview
Produced a private 16-person workshop for Consus Real Estate AG, aimed at introducing their VAI Campus project to a neighboring facility. The workshop took place in the upper floor of a vacant building.

Production and Coordination

  • Facility Preparation: […]

TOA Tech Open Air 2019


July 2019 | TOA Tech Open Air

Location: Berlin, Germany
Position: Event Manager

Event Overview
As an event manager at TOA 2019, I was responsible for producing several key activities within the event, showcasing a variety of technological and artistic installations.

Productions Managed

  • Beach Pavilion: Created a beach pavilion with pedal boat rental in collaboration with Google For Startups.
  • Exhibition Area for VR […]

Time Warp Festival 2019


April 2019 | Time Warp Festival

Client: Cosmopop GmbH
Location: Mannheim, Germany
Position: Stage Manager, Second Main Stage

Cosmopop are one of Germany’s leading festival producers for electronic music, known for their high standards in event production and hospitality.

As stage manager at Cosmopop’s Time Warp Festival I was in charge of the second main stage, making sure that everything went smooth and as […]

Connect Festival 2018


October 2018 | Connect Festival

Clients: Awakenings & Cosmopop GmbH
Location: Düsseldorf, DE
Position: Artist Help Desk Manager

Cosmopop are one of Germany’s leading festival producers for electronic music, known for their high standards in event production and hospitality. Awakenings is a leading festival producer in the Netherlands with similar standards.

For the first edition of their co-production “Connect” I was in charge […]

Sonus Festival 2018


August 2018 | Sonus Festival

Client: Cosmopop GmbH
Location: Zadar, Croatia
Positions: Logistics Coordinator and Artist Help Desk Manager

Cosmopop are one of Germany’s leading festival producers for electronic music, known for their high standards in event production and hospitality.

For Cosmopop’s Croatian co-production “Sonus Festival” it was my responsibility to collect all flight data and transportation requirements and work with the local transportation […]

Love Family Park 2018


July 2018 | Love Family Park

Client: Cosmopop GmbH
Location: Rüsselsheim, Germany
Position: Ground Transportation Manager

Project Overview
For Cosmopop’s “Love Family Park,” a leading electronic music festival, my role centered on managing the ground transportation for 26 artists and their teams, ensuring efficient and timely travel between the airport, hotels, and venue.

Transportation Coordination

  • Flight Data Management: Collected and organized […]

Native Instruments: DJ Workshop


May 2018 | DJ Workshop at Native Instruments

Client: Native Instruments
Location: Berlin, Germany
Position: Event Producer

Workshop Overview
Tasked by Native Instruments to produce a 3-hour DJ workshop in their Berlin co-working and event space. The workshop, designed for about 30 tech enthusiasts, was hosted by DJ and music producer Ean Golden.

Production Coordination

  • Artist Collaboration: Worked closely with Ean […]

Time Warp Festival 2018


April 2018 | Time Warp Festival

Client: Cosmopop GmbH
Location: Maimarkthallen Mannheim, DE
Role: Ground Transportation Manager

“Time Warp” is the flagship event by Cosmopop GmbH, a leading German festival producer for electronic music, renowned for exceptional event production and hospitality.


  • Flight Data Management: Managed flight details for around 300 people, ensuring seamless coordination.
  • Vehicle Logistics: Organized rental and […]

300 hrs Yoga Teacher Training (Jivamukti)


300 hrs Jivamukti Yoga Teacher Training
facilitated by Sharon Gannon (co-founder of Jivamukti Yoga), Yogeswari, Moritz Ulrich
at Govardhan Eco Village, Maharashtra, India (2018)

Jivamukti Yoga has been an innovator in yoga for the last 30 years. From raising the bar for yoga teacher training standards with 300-hour and 800-hour programs, to making yoga “cool and […]

Native Instruments: Private Dinners


December 2017, April 2018 | Private Dinners

Client: Native Instruments
Location: Berlin, Germany
Position: Event Producer and On-Site Coordinator

Event Overview
Organized several private dinners for industry leaders at Native Instruments’ Berlin headquarters, facilitating discussions on the latest industry trends and challenges.

Event Production and Coordination

  • Concept and Design: Developed the overall concept and design for the high-end dinner settings.
  • Vendor Management: Hired and coordinated […]

Native Instruments: ADE Events


Oct 2017 | Amsterdam Dance Event (ADE)

Client: Native Instruments
Location: Amsterdam, Netherlands
Role: Lead Organizer

Native Instruments is a leading manufacturer of software and hardware for computer-based audio production and DJing.

For their presence at ADE 2017, I took the lead on the following activities:

Two industry dinners “Traktor Cookery School”, an annual ADE highlight where artists cook for 25 invited […]

500 hrs Yoga Teacher Training (multi-style)


200 hrs & 300 hrs multi-style Yoga Teacher Training
facilitated by Mahinder Prasad (founder of Mahi Yoga)
at Mahi Power Yoga, Dharamsala, India (2017)

Styles: Hatha, Vinyasa, Asthanga, Therapeutic, Iyengar

Mahi Yoga Centre is a registered yoga school under the Government of India and has certification from Yoga Alliance USA, ensuring that students who come […]

Panelist “Diversity and equality in music”


Nov 2016 | Take Note Educational Music Conference, London (UK)

Panel: Diversity and equality in music.
Take Note would like to shine a light on the subject of diversity in the music industry, something it is vital to form an opinion as well as understand the challenges it brings. This panel will discuss how much of an issue it is, […]

Panelist “Protect The Dance Floor”


Oct 2016 | Felix Meritis, Amsterdam Dance Event (NL)

Panel: AFEM presents: Protect The Dance Floor
..the challenges of maintaining a vibrant night-time industry.

Franzie Eichler, partner at Extend Artists (DE)
Hans Hess, promoter at The Egg, London (GB)
Mirik Milan, Night Mayor of Amsterdam (NL)
Alan Miller, Chairman NTIA (GB)

About the Amsterdam Dance Event:

The Amsterdam Dance Event is the leading conference & […]

CNTRL: A College Campus Tour (North American Bus Tour)


Feb – April 2015 | Project Lead & Tour Manager

Featured artists (alphabetic order): Chris Liebing, Dantiez Saunderson, Dubfire, Ean Golden, Francois Kevorkian, Grimes, Justin James, Lee K, Marc Houle (live), Matador, Mateo Murphy, Matrixxman, Matthew Dear, Richie Hawtin, Victor Calderone.

The 2nd edition of the CNTRL College Tour span over eight North American cities in 11 days, each with a college […]

Managing Partner (Extend Artists)


Sep 2014 – April 2017 | Extend Artist Agency GmbH, Berlin (DE)

I was in charge of the GmbH business management such as accounting preparation, staff management, and correspondence with the tax consultants, notary, bank etc. I also kept a freelance network for artwork, video, sound, lights etc.

At the start of the position I developed and implemented (both on Google Sheets)

  • A […]

Booking Agent (Richie Hawtin)


Nov 2013 – April 2017 | EM3 Inc. (CAN) and Extend Artists (DE)

Artists Represented: Richie Hawtin, Hito, Fabio Florido, Carlo Ruetz

Event Brands: ENTER.Experience, ENTER.Sake, PLAYdifferently, Minus Label Showcases

Role Overview

Focused on booking and brand growth strategies for artists, aligning with market demands to […]

Love Family Park 2013


July 2013 | Love Family Park Festival

Client: Cosmopop GmbH
Location: Hanau, Germany
Position: Stage Manager, Second Main Stage

Cosmopop are one of Germany’s leading festival producers for electronic music, known for their high standards in event production and hospitality.

As stage manager at Cosmopop’s Love Family Park I was in charge of the second main stage, making sure that everything went smooth and […]

CNTRL: Beyond EDM (North American Bus Tour)


Sep – Nov 2012 | Project Lead & Tour Manager

Featured artists (alphabetic order): Carl Craig, DJ Sneak, Eddie Fowlkes, Gaiser, John Acquaviva, Josh Wink, Kevin Saunderson, Loco Dice, Paco Osuna, Richie Hawtin, Seth Troxler, The Martinez Brothers, Tiga, tINI, Victor Calderone.

The first CNTRL College Tour span over 17 North American cities in 20 days, each with a college lecture during […]

Artist Manager (Magda, Marc Houle, Troy Pierce)


Jan – Sep 2012 | Marc Houle, Magda, Troy Pierce

2012 Highlights: Grew artist demand with increased fees and major festival bookings, following their departure from Minus label in 2011.

Key Responsibilities

  • Artist Development: Crafted annual market strategy and target plans for music conferences and online panels.
  • Press & Promotion: Managed press inquiries, nurtured PR relationships, organized content distribution, and maintained press […]

Label Manager (Items & Things)


Jan – Sep 2012 | Chojnacka, Houle, Pierce GBR

Label: Items & Things (music label of electronic music artists Magda, Marc Houle, Troy Pierce)

Responsibilities included:

  • Building of the music label
  • Business administration (accounting, bookkeeping, GbR contract, artist contracts)
  • Regular music releases (digital & analog) including artwork mastering, promotion, sales
  • Establishment of a publishing company
  • Coordination & promotion of label events
  • Label […]

SAP Events 2011/2012


November 2011 | SAP Sapphire Now + SAP TechEd
January 2012 | SAP FKOM

Client: Astor Consulting
Locations: Madrid, Spain (SAP Sapphire Now + SAP TechEd)
and Milan, Italy (SAP FKOM)
Position: Assistant to Show Operations

Astor Consulting is an event consulting and production company that produced multiple large-scale corporate events and conferences for the software giant SAP.

As Assistant to Show Operations I worked on their […]

Skrillex: The Mothership Tour (European Leg)


Nov – Dec 2011 | Tour Coordinator

I was brought on board to coordinate a tour of 16 shows across Europe in venues of 700 to 5,000 people of Skrillex’ Mothership Tour (all dates sold out).

Within only four weeks until tour start, it was my main task to figure out how their new live show could be realised within the confirmed […]

Plastikman Live (World Tour)


Nov 2009 – April 2011 | Project Lead & Tour Manager

As Project Lead and Tour Manager of the ground-breaking Plastikman Live Tour I looked after a crew of 10 to 15 persons with a 70 min. performance at large-scale events all over the world.

Together with the artist’s booking agency and the local promoters, I planned and organized the Plastikman shows including […]

Press & PR Manager (Richie Hawtin)


April 2009 – April 2011 | EM3 Inc. (Canada)

Artist: Richie Hawtin

In 2009, when social media started to take off, I managed to get hold of Richie Hawtin’s Facebook and Soundcloud accounts for him (then owned by fans with a few thousand likes) and took on the role as Press Representative and Social Media Administrator:

  • arranged photo shoots, interviews and press […]

Merchandise & Equipment Logistics (CONTAKT Tour)


May – Dec 2008 | CONTAKT Tour

In 2008, Minus celebrated its ten year anniversary with CONTAKT – a free-flowing, improvisational show involving the label’s top DJs and live performers backed up by state of the art visuals.

For this tour I handled the logistics of “the Cube” which was a central element of the tour production, and also the manufacturing, shipping, […]

Product Manager (Minus)


April 2007 – April 2009 | Minus Multimedia GmbH, Berlin (DE)

  • Set up the web shop
  • Added and updated merch items in the CMS
  • Developed & implemented new merchandise ideas
  • Developed advertising and sales strategies
  • Trained new employees
  • Overlooked merch delivery and inventory
  • Handled logistics and sales during events
  • Accounting and inventory

Focus Puller / 1st Camera Assistant


Aug 2003 to Dec 2004

During this time I continued to work on film sets across Germany as one of Germany’s youngest females in this position. Jobs included episodes of the popular German TV series Tatort and Polizeiruf 110, commercials and feature films.

After pursuing this […]

Internship (Cine Gate Equipment Rental)


Oct 2000 – Apr 2001 | Cinegate (formerly Cine Licht) Hamburg, DE

In April 2001 I completed a 6-months internship at one of Germany’s leading film equipment rental.

During this time, I received intensive insights into film technology, especially in camera, lighting and stage technology.


Production / Script-Continuity / Back Office

Oct 1998 to Sep 1999

As entry to the film industry I first worked as several jobs in production, assisting the director and script-continuity.

Oct 1998 – Mar 1999: Internship (Director / Script Continuity / Production Office), Saxonia Media Filmproduktions GmbH in Leipzig

Apr 1999 – Aug 1999: Assistant to the production manager on two film productions as well as secretary in the […]

Go to Top